INCIPIO IV duo dial, cal. ETA 7001, 1990s

— Two dials, and a quiet dignity —

A model that inherits the doctor's watch, the design doctors used for taking a pulse.

The duo dial, split into upper and lower registers, exists to improve legibility, and combines rationality with the refinement of Art Deco.

— The hand-wound ETA 7001 —

Inside the rectangular case is the Swiss hand-wound ETA 7001. The gold-coloured main plate is decorated with perlage, and the winding has the lightness particular to a good hand-wound movement.

— Character from age —

The nickel-silver plated case has taken on a smoked, aged tone over the years.

The contrast with blued-steel-style hands supplies the visual accent, and a brown leather strap ties the whole thing together.

— Intelligent, and easy to wear —

Produced by Ken Trading out of a project with the magazine "Begin", the model reinterprets an older design carefully.

The slim silhouette settles naturally into business dress and states its owner's taste without raising its voice.