OMEGA Memomatic ref.168.072 cal.980 / Mechanical Alarm, Box & Papers

— The design of a sound: ref.168.072 —

The Memomatic, a rare Omega alarm model — a watch of unusual character, with a mechanical alarm seldom seen from the house.

Against the impression its 40mm case gives, the delicate alarm sound Cal.980 produces is an unexpected pleasure.

Less a wake-up call than a sound that calls a memory back.

The Memomatic, an exceptionally rare mechanical alarm even within Omega's history. Fitted with the in-house automatic Cal.980, producing a delicate alarm tone. A 40mm cushion case whose Seahorse engraving deepens its substance. A sophisticated alarm mechanism using two layered rotating inner discs, with triangle and double-line markers. A masterpiece whose forceful form and stylish design stand out on the wrist.

— The weight of the form —

The 40mm cushion case has a substantial shape yet sits naturally on the wrist.

The screw-back caseback carries the word SEAMASTER and a Seahorse relief.

— How the face is put together —

A silver dial with a radial pattern. Upright indexes with black hands.

Two layered rotating inner discs carry the alarm markers for hours and minutes: the triangle marker indicates the hour, the double line the minutes.

— Operation —

• The crown at two switches the alarm on and off
• The button at three quick-sets the date
• The crown at four sets the time
• To set the alarm, pull the crown at two out two clicks and set it using the crown at four

— Crossed impressions —

Forceful in form, yet it adds lightness to how you dress.

Where a presence that sets you apart meets an understated wit — a watch whose chosen design brings out the wearer's own sensibility.