SEIKO Playboy Chariot Ref.2220-5030

— Where 1970s wit met 1970s design —

Seiko was pushing at what a dress watch could be in the 1970s. Into one of those refined shapes slipped the rabbit head of PLAYBOY, an icon of American culture — making this a rare and genuinely playful double-signed model.

— Modernism in a squared case —

A rounded cushion case and a two-level black dial with real depth. The silver rabbit head at twelve holds its own on an otherwise minimal face, and the two-hand design, with ornament cut back as far as it goes, carries the retro-modern air of its decade intact.

— A calibre from Kameido —

Behind the case back is the celebrated calibre 2220A, a slim hand-wound high-beat movement running at eight beats per second. Small, yet built with 24 jewels and finished with care — the enthusiasm of its engineers and the self-respect of Japanese manufacturing, in one movement.

— For grown-ups who enjoy time —

The depth of vintage Seiko and the wit of pop culture. Made for the kind of "playboy" who would rather not wear what everyone else is wearing.