{"title":"TAG HEUER","description":"","products":[{"product_id":"ヴィンテージ-クロノグラフ-vintage-chronograph","title":"HARLEM (HEUER-LEONIDAS) Vintage Chronograph cal. Valjoux 7733 \/ Navy Dial","description":"\u003cp\u003eA two-register chronograph made by Heuer-Leonidas.\u003c\/p\u003e\n\u003cp\u003eIn condition that makes it hard to believe it is more than fifty years old.\u003c\/p\u003e\n\u003cp\u003eAn orange chronograph hand accents a navy dial, raising both the antique quality and a refined atmosphere.\u003c\/p\u003e\n\u003cp\u003eAn excellent watch as a collection piece, and equally so for showing a character in daily wear that nobody else will have.\u003c\/p\u003e\n\u003cp\u003eFrom the 1930s to the 1960s it was not unusual for Swiss watch makers to hold several brands, according to the market and the intended customer.\u003c\/p\u003e\n\u003cp\u003eThe brand name Harlem was presumably one of the brands Heuer-Leonidas held for selling abroad.\u003c\/p\u003e\n\u003cp\u003eBrands for the American market are the best known: Longines had Wittnauer, Breitling had Wakmann, and Jaeger-LeCoultre had LeCoultre, each expanding its channels in America.\u003c\/p\u003e\n\u003cp\u003eHeuer and Leonidas had close ties even before they merged, and double-named Heuer-Leonidas watches were being made from the end of the 1940s.\u003c\/p\u003e\n\u003cp\u003eIn fact, Heuer's chronographs at the time were made by Leonidas.\u003c\/p\u003e\n\u003cp\u003eLeonidas was a distinguished chronograph house, using Valjoux for its fine and mid-range chronographs and cam-actuated Landeron movements for its more affordable ones.\u003c\/p\u003e\n\u003cp\u003eLook at antique Leonidas watches and you find mainly chronographs, triple-calendar chronographs and triple-calendar moonphases, concentrated between the 1930s and the 1960s.\u003c\/p\u003e\n\u003cp\u003eLeonidas was founded in 1841 and merged with Heuer (later TAG Heuer) in 1964, changing its company name to Heuer-Leonidas SA.\u003c\/p\u003e\n\u003cp\u003eThe HEUER-LEONIDAS S.A. marking on the caseback lets you feel that history.\u003c\/p\u003e\n\u003cp\u003eMost watches of this period carry imported movements from Valjoux, Venus or Landeron, and with their exquisite size they make precious collector's items.\u003c\/p\u003e\n\u003cp\u003eThe movement is the Cal.7733, Valjoux's first cam-actuated chronograph.\u003c\/p\u003e\n\u003cp\u003eThe Valjoux 7733 is a manual-wind two-register chronograph movement produced from 1966 to 1973.\u003c\/p\u003e\n\u003cp\u003eBorn in the mid-20th century as a substitute for the expensive column-wheel chronograph, it became the opening through which the chronograph reached ordinary hands.\u003c\/p\u003e\n\u003cp\u003eThe Valjoux 7730 also became the basis of movements that Breitling, IWC, Panerai and other makers later customised and rebranded for sale.\u003c\/p\u003e\n\u003cp\u003eEven today not every company builds its watches from scratch: major luxury brands such as TAG Heuer and Hublot use ETA movements and various outsourced components.\u003c\/p\u003e","brand":"TAG HEUER","offers":[{"title":"Default Title","offer_id":39533412221057,"sku":"","price":188000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/4313\/6385\/products\/IMG_4912.jpg?v=1675520009"},{"product_id":"ホイヤー-テンポラーダ-heuer-temporada","title":"HEUER Temporada ref.733.806 \/ 1970s Racing Chronograph, Fibreglass Case","description":"\u003cp\u003eShock resistance, water resistance and antimagnetic performance are all marked on the caseback.\u003c\/p\u003e\n\u003cp\u003eThe Temporada has arrived, its appeal the emblematic black case made using fibreglass.\u003c\/p\u003e\n\u003cp\u003eA vintage chronograph strong against scratches and impacts, antimagnetic, and versatile on the wrist.\u003c\/p\u003e\n\u003cp\u003eThe bezel too is brass metal for complete antimagnetic protection, and a monocoque construction raises water resistance further.\u003c\/p\u003e\n\u003cp\u003eA watch that stands for exactly the attitude of the motorsport world of the day, as Heuer pursued robustness and lightness to their limits.\u003c\/p\u003e\n\u003cp\u003eFor the hot season ahead, it may well be one of the better collector's pieces to have.\u003c\/p\u003e\n\u003cp\u003eTo book a visit to the WatchTender Ginza store, please see watchtenderginza.com.\u003c\/p\u003e","brand":"TAG HEUER","offers":[{"title":"Default Title","offer_id":40274561499265,"sku":"","price":488000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/4313\/6385\/files\/IMG_20250613_162213_2.jpg?v=1761786759"},{"product_id":"ホイヤー-チタニウム-heuer-titanium-tag以前のプレtagホイヤー期","title":"HEUER Titanium Quartz \/ Pre-TAG, Titanium and 18K Gold","description":"\u003cp\u003e— The beauty of light materials meeting —\u003c\/p\u003e\n\u003cp\u003eThe early 1980s: motorsport running hot, and the idea of precision being sharpened to a point.\u003c\/p\u003e\n\u003cp\u003eThe Titanium series Heuer produced was born at that crossing.\u003c\/p\u003e\n\u003cp\u003eIn 1985 Heuer was acquired by the Saudi Arabian firm TAG (Techniques d'Avant Garde), and the name became TAG Heuer as we know it today.\u003c\/p\u003e\n\u003cp\u003eHere the brand's own aesthetic is still alive: a rare piece carrying the resonance of the pre-TAG years.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAn octagonal outline where different materials meet. The quiet shadow of satin titanium. Gold speaking for its era. The air of the pre-TAG years, settling gently on the wrist.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e— A conversation between titanium and 18k gold —\u003c\/p\u003e\n\u003cp\u003eA sandblasted titanium case in deep grey, with the shine of 18k yellow gold beside it.\u003c\/p\u003e\n\u003cp\u003eThe octagonal bezel line carries a quiet tension, and gold set through the bracelet brings the conversation between the two materials gently to the surface.\u003c\/p\u003e\n\u003cp\u003eSporting, yet with something composed about it.\u003c\/p\u003e\n\u003cp\u003e— A discreet presence on the wrist —\u003c\/p\u003e\n\u003cp\u003eLight and kind against the skin, titanium settles so naturally you forget you are wearing it.\u003c\/p\u003e\n\u003cp\u003eThe grained black dial changes expression with the angle of the light and holds a definite presence.\u003c\/p\u003e\n\u003cp\u003eA piece that brings the history of vintage Heuer to your wrist, and is ideal for daily wear.\u003c\/p\u003e","brand":"TAG HEUER","offers":[{"title":"Default Title","offer_id":40862182736001,"sku":null,"price":148000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/4313\/6385\/files\/IMG_20260612_133723.jpg?v=1787472515"}],"url":"https:\/\/watchtenderjapan.com\/en\/collections\/tag-heuer.oembed","provider":"WatchTender","version":"1.0","type":"link"}