LONGINES Art Deco Shield Dial cal.370 / 10K Gold Rolled, 1960s

— A black shield within a golden frame —

The 1960s, with the fever of the mid-century not yet cooled.

What Longines drew for the North American market was a shield design in which stillness and strength live together.

The square 10K gold rolled case has taken on a soft light with age, and has the substantial bearing of the frame around a painting in a museum.

— A mysterious aesthetic that hides the hour —

A black shield sits at the centre of the dial.

The way its centre marks time brightly betrays the idea of hands that an ordinary watch carries.

Its contrast with a dial aged toward brown is a colour you can only get from vintage.

An artistry beyond function brings an intelligent charm to the wrist.

— A dependable rhythm: Calibre 370 —

Open the caseback and the celebrated Cal.370 sits there in beautiful order.

The fine design Longines was proud of at the time, and the accurate rhythm marked by 17 ruby jewels.

Sixty years on, the feel of winding transmitted to your fingertips still calls up the memory of a golden age in which Swiss tradition and American glamour were fused.

— Wearing history into the next era —

Not merely a measuring instrument, but a watch as jewellery, embodying its owner's own standards.

A piece for an adult who knows the depth of history.

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