{"product_id":"エテルナ-エテルナマチック-eterna-eternamatic","title":"ETERNA Eternamatic cal.1248TC \/ 1970s Slim Manual Wind, Five-Dot Crown","description":"\u003cp\u003eEternamatic.\u003c\/p\u003e\n\u003cp\u003eThe aesthetics of automatic winding, and a path of innovation, drawn by five balls.\u003c\/p\u003e\n\u003cp\u003eEterna was born in 1856 in the quiet town of Grenchen.\u003c\/p\u003e\n\u003cp\u003eA long-established house that built up trust over many years as a supplier of movements.\u003c\/p\u003e\n\u003cp\u003eThat pride in its engineering lives not only in the brand logo but in the original crown.\u003c\/p\u003e\n\u003cp\u003eThe five dots struck into its tip are a design carrying exactly the spirit of the ball bearing.\u003c\/p\u003e\n\u003cp\u003eEterna's philosophy of pouring its soul into the smallest details seems to speak quietly through it.\u003c\/p\u003e\n\u003cp\u003eExamples that still have this crown are limited in number, and it is no exaggeration to say the chance to hold one now is rare.\u003c\/p\u003e\n\u003cp\u003eIt is not a consumable part but a small badge that makes pride visible.\u003c\/p\u003e\n\u003cp\u003eFitted with the Cal.1248TC.\u003c\/p\u003e\n\u003cp\u003eA quiet challenge, deliberately chosen by a distinguished house of automatic winding.\u003c\/p\u003e\n\u003cp\u003eEterna is known for the Eternamatic, its automatic system using five ball bearings — a symbol of innovation.\u003c\/p\u003e\n\u003cp\u003eBut the Cal.1248TC fitted here is a movement rebuilt as a manual-wind calibre, with that pride in automatic winding deliberately taken off.\u003c\/p\u003e\n\u003cp\u003eThe reason was one thing only: a challenge to thinness.\u003c\/p\u003e\n\u003cp\u003eFrom the 1950s into the 1960s, competition intensified in the watch industry over how thin and how beautifully a watch could be finished.\u003c\/p\u003e\n\u003cp\u003eThe Cal.1248TC is evidence of Eterna facing that competition head-on.\u003c\/p\u003e\n\u003cp\u003eBy removing the automatic mechanism and cutting away the movement's thickness, it refines the proportions of the whole case.\u003c\/p\u003e\n\u003cp\u003eThat was not simply a change of construction but a quiet revolution: pursuing an extreme of beauty even at the cost of taking off the brand's own identity for once.\u003c\/p\u003e\n\u003cp\u003eIn exactly that choice lie the depth of Eterna as a brand and the pride of its craftsmen.\u003c\/p\u003e\u003cp\u003eTo book a visit to the WatchTender Ginza store, please see watchtenderginza.com.\u003c\/p\u003e","brand":"ETERNA","offers":[{"title":"Default Title","offer_id":40321558478977,"sku":"","price":128000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/4313\/6385\/files\/IMG_20250619_151615.jpg?v=1750886846","url":"https:\/\/watchtenderjapan.com\/en\/products\/%e3%82%a8%e3%83%86%e3%83%ab%e3%83%8a-%e3%82%a8%e3%83%86%e3%83%ab%e3%83%8a%e3%83%9e%e3%83%81%e3%83%83%e3%82%af-eterna-eternamatic","provider":"WatchTender","version":"1.0","type":"link"}