{"product_id":"ジョビアル-ヴィンテージクロノグラフ-jovial-2register-chronograph-1970s","title":"JOVIAL Two-Register Chronograph cal. Valjoux 7733 \/ 1970s Cushion Case","description":"\u003cp\u003eJOVIAL — a maker you may not have heard of.\u003c\/p\u003e\n\u003cp\u003eBorn in Switzerland in 1929, it moved its base to Biel, the centre of watch manufacturing.\u003c\/p\u003e\n\u003cp\u003eThe quartz crisis of the 1970s transformed the market for mechanical watches, and Jovial left Switzerland and turned toward selling in the Arab states of the Middle East.\u003c\/p\u003e\n\u003cp\u003eToday it has evolved into a brand rooted in the Middle Eastern market.\u003c\/p\u003e\n\u003cp\u003eHeadquartered in Dubai, it sells more than 60,000 watches a year, mainly quartz, leading that market with a strategy of its own.\u003c\/p\u003e\n\u003cp\u003eWhat has arrived here is a vintage chronograph from exactly that Jovial.\u003c\/p\u003e\n\u003cp\u003eA rare thing: a bold cushion case with pink gold plating on a chronograph.\u003c\/p\u003e\n\u003cp\u003eWhat beats inside is the Valjoux 7733.\u003c\/p\u003e\n\u003cp\u003eBorn in the 1960s as an improved version of the Venus 188.\u003c\/p\u003e\n\u003cp\u003eValjoux acquired Venus and used that technology to create the movement.\u003c\/p\u003e\n\u003cp\u003eNot merely a change, but something that rewrote chronograph history.\u003c\/p\u003e\n\u003cp\u003eThe chronograph was once very expensive, available only to a few.\u003c\/p\u003e\n\u003cp\u003eThe Valjoux 7733 broke that barrier and opened the way for many enthusiasts.\u003c\/p\u003e\n\u003cp\u003eThe beat of that innovation, which changed how the market worked, continues today.\u003c\/p\u003e\n\u003cp\u003eTo book a visit to the WatchTender Ginza store, please see watchtenderginza.com.\u003c\/p\u003e","brand":"JOVIAL","offers":[{"title":"Default Title","offer_id":40311083696257,"sku":"","price":138000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/4313\/6385\/files\/IMG_20250619_155640.jpg?v=1762152367","url":"https:\/\/watchtenderjapan.com\/en\/products\/%e3%82%b8%e3%83%a7%e3%83%93%e3%82%a2%e3%83%ab-%e3%83%b4%e3%82%a3%e3%83%b3%e3%83%86%e3%83%bc%e3%82%b8%e3%82%af%e3%83%ad%e3%83%8e%e3%82%b0%e3%83%a9%e3%83%95-jovial-2register-chronograph-1970s","provider":"WatchTender","version":"1.0","type":"link"}