{"product_id":"トラスティ-trusty","title":"TRUSTY (Tavannes) Small Seconds \/ 1930s Staybrite Case","description":"\u003cp\u003e— The origin of TRUSTY —\u003c\/p\u003e\n\u003cp\u003eTRUSTY was not a brand in its own right but a trademark used by Tavannes Watch Co. for the Japanese market.\u003c\/p\u003e\n\u003cp\u003eThe logo is struck on this watch's movement, and from it the watches came to be known affectionately in Japan as \"Tavannes of the dog mark.\"\u003c\/p\u003e\n\u003cp\u003eFrom the Meiji era into the early Showa years they kept time on many wrists, and they have carried that memory quietly ever since.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe \"dog-mark Tavannes,\" familiar in Japan from Meiji into early Showa. A historic vintage piece made by Tavannes. Very thick British-style lugs, a white dial like porcelain and vivid blued steel hands in fine balance. The caseback is struck \"STAYBRITE,\" the mark of a high-grade corrosion-resistant steel. A timepiece that has kept the memory of its period intact.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e— Tavannes Watch Co. —\u003c\/p\u003e\n\u003cp\u003eFounded in 1891 in La Chaux-de-Fonds by Henri Frédéric Sandoz, the workshop reached Japan through the Schwob Frères agency in the Kobe foreign settlement.\u003c\/p\u003e\n\u003cp\u003eThe dog mark struck on the movement was loved as a sign of trust, and the watches accompanied people to work and on family journeys.\u003c\/p\u003e\n\u003cp\u003eIn 1966 the firm was absorbed into Chronos Holding under ASUAG and sank out of history for a time, but in 2008 it came back to life in the town of Tavannes itself and began writing a new chapter.\u003c\/p\u003e\n\u003cp\u003e— British composure —\u003c\/p\u003e\n\u003cp\u003eA restrained 31mm case with classical styling and very thick British-style lugs.\u003c\/p\u003e\n\u003cp\u003eOld-fashioned Arabic indexes sit quietly on a fresh white dial reminiscent of porcelain, and the time is told by striking blued steel hands.\u003c\/p\u003e\n\u003cp\u003e— The trademark STAYBRITE —\u003c\/p\u003e\n\u003cp\u003eThe material takes its name from the phrase \"stay bright\" and was registered as a trademark by Firth Brown of Britain in the 1920s.\u003c\/p\u003e\n\u003cp\u003eSwiss watchmakers adopted it from the 1930s; resistant to rust and able to recover its lustre when polished, it spread as a new premium material in place of silver and nickel alloys.\u003c\/p\u003e\n\u003cp\u003eThe word \"STAYBRITE\" struck into the caseback was never merely a material designation — it was a promise that the shine would not be lost with time.\u003c\/p\u003e","brand":"Other","offers":[{"title":"Default Title","offer_id":40592018473089,"sku":null,"price":178000.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/4313\/6385\/files\/IMG_20260104_155313.jpg?v=1768154254","url":"https:\/\/watchtenderjapan.com\/en\/products\/%e3%83%88%e3%83%a9%e3%82%b9%e3%83%86%e3%82%a3-trusty","provider":"WatchTender","version":"1.0","type":"link"}