{"product_id":"swiss-emperor-vintage-chronograph-エンペラー","title":"SWISS EMPEROR Vintage Chronograph cal. Valjoux 7733","description":"\u003cp\u003e\"SWISS EMPEROR.\"\u003c\/p\u003e\n\u003cp\u003eThe name has travelled through changing times.\u003c\/p\u003e\n\u003cp\u003eIts origin is 1959, when it was registered as a trademark in Switzerland by Kenroy Trading.\u003c\/p\u003e\n\u003cp\u003eKenroy Trading was an import-export company established in Neuchâtel, Switzerland, in 1945.\u003c\/p\u003e\n\u003cp\u003eIn 1965 Kenroy Trading transferred the SWISS EMPEROR name to E. Gunzinger \u0026amp; Cie, also based in Neuchâtel.\u003c\/p\u003e\n\u003cp\u003eFrom 1962 into the 1980s the brand appeared in the catalogues of Littlewoods, the mail-order company based in Liverpool, and so reached the British market widely.\u003c\/p\u003e\n\u003cp\u003eE. Gunzinger \u0026amp; Cie was then dissolved in October 1983, and the SWISS EMPEROR name quietly closed its own history.\u003c\/p\u003e\n\u003cp\u003eThe movement is the Valjoux 7733.\u003c\/p\u003e\n\u003cp\u003eA movement born as an improved version of the Venus 188.\u003c\/p\u003e\n\u003cp\u003eIn the 1960s Valjoux acquired Venus and used that technology to create a movement that changed the history of the chronograph.\u003c\/p\u003e\n\u003cp\u003eProduced as an alternative to the once-expensive column-wheel chronograph, it became the turning point at which the chronograph came within reach of a great many enthusiasts.\u003c\/p\u003e\n\u003cp\u003eIts origins certainly existed, and Swiss Emperor is a brand handed down across the years.\u003c\/p\u003e\n\u003cp\u003eA history wrapped in mystery, and yet a watch that left definite footprints.\u003c\/p\u003e\n\u003cp\u003ePlease take it in your hand and feel its appeal for yourself.\u003c\/p\u003e\u003cp\u003eTo book a visit to the WatchTender Ginza store, please see watchtenderginza.com.\u003c\/p\u003e","brand":"EMPEROR","offers":[{"title":"Default Title","offer_id":40310815424641,"sku":"","price":168000.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/4313\/6385\/files\/IMG_20250613_162322_2.jpg?v=1761785704","url":"https:\/\/watchtenderjapan.com\/en\/products\/swiss-emperor-vintage-chronograph-%e3%82%a8%e3%83%b3%e3%83%9a%e3%83%a9%e3%83%bc","provider":"WatchTender","version":"1.0","type":"link"}