Luxury Watch Brand Overview: Beginner's Guide and Recommended Models

When choosing a new wristwatch, what points do you focus on? Many people likely prioritize "design" or "price." However, when selecting a "luxury watch," it is necessary to consider various factors beyond these, such as the "brand's history," "intended use," and whether it is "new or pre-owned."

In this article, we have compiled the characteristics of luxury watch brands and selection criteria that are easy for beginners to understand. We have also selected recommended models from various brands. This content is intended for those who are struggling to choose their first watch, as well as those considering adding a new one to their collection.

What is a luxury wristwatch?

As the name suggests, luxury watches are distinguished from ordinary watches by their high price, the use of high-quality materials, unique technology, and sophisticated design. Generally, the price range is from several hundred thousand yen to tens of millions of yen, and some can even cost hundreds of millions.

Furthermore, some luxury watches are symbols of status and history in the watch industry, and owning them is considered a status in itself. For example, brands like Rolex and Patek Philippe are loved around the world, backed by their long history and reliability.

These luxury watches have strong characteristics that justify their value, such as delicate craftsmanship through manual labor and high-precision movements.

Price Range

The price range of luxury watches varies greatly depending on the brand, model, materials, and features. Here, we will introduce some general price ranges.

First, the entry-level models, which are each brand's basic models, range from several hundred thousand to several million yen. On the other hand, limited editions, models using special materials, or models equipped with complex complications can exceed several million yen, with some even reaching the 100 million yen price range.

For example, the representative model "Datejust" from the popular brand "Rolex" starts at around 1 million yen for a new item. On the other hand, the high-end line "Calatrava" from "Patek Philippe" is generally priced at 5 million yen or more for a new item.

These prices are merely guidelines and may fluctuate due to market supply and demand. We recommend checking the exact price when considering a purchase.

Characteristics and Status

As their price range suggests, luxury watches are special items. They transcend timekeeping functions and are items that give their owners confidence and status. For example, a watch priced over 500,000 yen provides status to its owner and has value that can be passed down to the next generation.

A wristwatch is an item that can be considered a part of the owner, reflecting their lifestyle and values. Therefore, it is important to select one by considering quality, design, and brand reliability to enhance your own status.

Selection criteria for watches you should know

Brand history and reliability

When choosing a luxury watch, the brand's history and reliability are important points. A luxury watch is an important purchase that you make once in a generation, and whether the product is produced by a brand with proven reliability is a deciding factor in your purchase.

For example, famous brands like Rolex, Patek Philippe, and Omega have been manufacturing luxury watches for many years, and their quality and status are firmly trusted. These brands have maintained their quality in line with the progress of watchmaking technology, and by incorporating new technologies, they have always maintained a constant evaluation.

By choosing from these historic brands, you can not only express your own status but also obtain a watch whose reliability and quality are guaranteed for a long time.

Choose according to your purpose and coordination

The luxury watch you should choose changes depending on your purpose and coordination. For example, if you plan to use it for business, a model with simple and calm colors is suitable. Alternatively, if you are considering using it as a fashion item, we recommend a design that allows you to express your individuality or a model with rich colors.

As for concrete coordination examples, Rolex's "Datejust" or Omega's "Seamaster" are good for suit styles, while Audemars Piguet's "Royal Oak" or Vacheron Constantin's "Overseas" are suitable for casual styles. Also, by choosing a different brand or style from your first watch, you can broaden your fashion range.

Columns on vintage luxury watches

• [The Charm of Vintage Watches] Basic knowledge you should know before starting a collection
• [By Age] Recommended models for beginners in luxury watches and tips for choosing
• Summary of luxury watch brands! Beginner's guide and recommended models